OurMission is Simple...
to assist and support, through fellowship and action, the efforts of The Questers, an international non-profit organization, and individuals with an interest in the research and study of antiques, historic preservation and restoration, and education.
SAVE THE DATE FOR THE 2015 QUESTERS STATE CONVENTION
"Join us for FUN, FELLOWSHIP & ADVENTURES
through the past and into the future"
FROM The PRESIDENT
As we enter the Season for Celebrating the Birth of Christ we are quickly reminded that this is also the season that celebrates everything to do with consumerism that our retailers can thrust upon us. Since we can’t ignore that, I will share a true story with you about the creation of a Christmas commercial icon that as the verse says, “he’ll go down in history”. Please enjoy my bit of trivia and have a Blessed Holiday Season Questers, one and all.
He was a young copywriter working in the marketing department at Montgomery Wards, a large retail catalog store in Chicago, the year was 1939. She was his daughter born December 2, 1934. His assignment was to create a free Christmas coloring book to be given away by Wards to children during the Christmas Holidays. He wrote a poem in the meter of 'Twas The Night Before Christmas. The poem featured a small deer with a bright red nose that could lead Santa's sleigh through the snowy Christmas Eve night as he delivered his presents to all the children throughout the world. As all writers, he wondered if his story was solid enough to be appealing to children. He turned to his five year old daughter Barbara, as a sort of in-family research department. Barbie loved the story and asked her father to read it over and over again. Montgomery Wards however, was worried that Reginald, with his bright red nose, might be perceived as a drunken reindeer. So the copywriter went to an artist friend of his and asked him to create a cute lovable reindeer with a bright red nose. He also decided to change the reindeer's name to Rudolph a more appealing and lovable name. And the rest is history...Rudolph the red-nosed reindeer was born. Later, Robert L. May, the copywriter, asked his cousin Johnny Marks, a well-known musician and songwriter to put his poem to music. He did and Barbie loved that too, and sang it to her father over and over again. And eventually, Gene Autry the famous cowboy singer made Rudolph the red-nosed reindeer the most iconic Christmas song that remains one of our nations move beloved traditions. Finally, how do I know this wonderful Christmas story? That little girl Barbara, Robert L. Mays daughter was one of my husbands best friends all through his high school years.
You had to start each day with no memory, record or treasure of the past ?
Historians neglected to educate the public ?
Adults failed to interest younger generations in the past?
No one ever challenged the research of historians ?
Click on the spotlight above to view a thumbnail sketch of one of our great Arkansas Questers.
Spotlight is on
Mary Ellen Gardner)